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Socially Savvy
Welcome
Introduction (2:26)
Overview (4:10)
Finding Your Customer
Lesson: Finding Your Ideal Customer (8:18)
PDF: Persona Workbook
Clarifying Your Brand Story
Lesson: Clarifying Your Brand Story (11:55)
PDF: Brand Story Worksheet
Email Marketing
Lesson: Email Marketing (14:35)
Video: How to Set Up Email Sequences in Active Campaign (43:09)
Video: How to Schedule Seasonal/Sale emails in Active Campaign (4:50)
PDF: Email Sales Funnel Samples
PDF: Lead Magnet Brainstorming Worksheet
Social Media
Lesson: Social Media (11:22)
PDF: Branding and Setting Up Your Social Media Pages
PDF: Social Platform Checklist
Automation
Lesson: Automation (12:39)
Video: How to Schedule Season/Sale posts in Facebook (4:20)
Video: Using IFTTT to post for you (6:55)
Video: Scheduling Pins in BoardBooster (16:00)
Video: Scheduling Tweets in SocialOomph (6:42)
Video: Finding Popular Hashtags with Hashtagify.me (6:54)
BONUS VIDEO: SmarterQueue in Place of Meet Edgar (9:25)
Congratulations
Congratulations! (1:12)
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Lesson: Email Marketing
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